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There’s the one thing that 99% of websites just do wrong: Focusing on customer’s motivation.
We’ll talk long about this issue, but before we go deeper on this…
What is motivation?
Motivation is what moves the world. It’s what gets us doing things, achieving goals, buying stuff. It’s what gets us solving our needs. So if we are hungry, we are motivated to get food, but we wont’ be motivated to read a book or buying an iPhone.