Post word cloud:

Few days ago we learned from 7 mistakes I’ve done in A/B testing.

The last, but not least, was the confusion between “Correlation and causation“. It is: testing a modification in a landing page, and assuming that the conversion rate changes are caused by that only change.

It may sound confusing and theoretic, so let’s see an almost-real study case.

San this post:

I’ll be honest. My initial intend was to write a “5 mistakes you’ll make in A/B Testing”. But first: there are tones of these posts, and second… what do i know about other’s mistakes?