Communicate data… like a journalist

Communicating is a key skill that any Web Analyst must master.

Any web or digital analyst must be able to communicate data results, teach how to read dashboards, focus to the important metrics, and make a decision-maker understand that the answers he needs are there, in a report we just made.

If our goal is to drive change… our voice needs to be listened.

In the other hand, i’m sometimes surprised how well use data journalists. Let’s face it: they know how to grab data and convert it in headlines. We could learn some of that too. In deed they are already learning from us: Data Journalism is a hot topic lately among journalists.