Hi!
Want to know something about who’s gardening and watering this Conversion Garden?
My name is Xavier Colomés and I’m from Barcelona, (in Catalonia, Spain). Currently I’m living in London.
I’m Sr Web analyst on Inuit UK, and I’m a Conversion Optimization Master certified in Market Motive. Highly recommended!
Formerly I was the Web Analytics and CRO manager for Atrapalo.com a leading Travel and Leisure portal in Spain that started in year 2000. My job there was a CRO’s dream: lots of data to work with, several products with different targets and buying cycles, a great team of people. We worked hard to increase conversions through visitor’s satisfaction and service to them.
The tools I use are Google Analytics, Crazy Egg, Website Optimizer, Kissingishts, BI, and a lot of Excel. I used in the past SiteCtalyst and Optimizely, as many other different tools. If you need some recommendation on Web Analytics tools don’t miss this presentation i did time ago (spanish).
My twitter is @xavier_colomes but i’m kind of spammer and will use it for any reason, mostly personal: Sports, friends, talk about movies and yep. I one of those “i’m eating with…” twitters. Before you start to hate me, just follow @CROGarden 
So, how did i make it to Intuit?
As many others i started my developer carrer in the years of the Dotcom Bubble. My first job as developer was in the year 2000 (the same year Atrapalo was borning) in a company Called e-Netfinger which is not existing any more. By that time we had a tag called <layer> CSS was like revolutionary and if they would tell us of jQuery and Ajax we’d just laugh.
In 2003 bubble bursted and i went home to finish my Political Science studies.
There were not many developers by that time, and even less who knew how to write, so i was choose by Anaya Multimedia (leading editors in Spain) to create a series of Books about HTML, CSS and DHTML. So i just wrote what i knew in order to share with others who were starting.
Checkout my author profile in Amazon.
During these years i was a freelancer who developed own projects and websites for others. Finally in 2006 i joined Bayer A.G. in the Business Services division Euroservices, as Web Consultant and CMS expert. The team i was part of took care of the Bayer product’s websites all over the EMEA region. I met a great team there and did great projects.
During my years in Bayer i kept running by my own all kind of projects. Was in 2008 when a relative owner of a small company asked me to build a website. So i did, but once it was finished he asked me to make it “profitable”. it was new for me. I always loved marketing… but never had the chance to “market” a website.
So i started driving traffic to it: SEM, Blogging… and SEO, which was easy for me to learn, thanks to my technical skills.
And then i met Google Analytics. And i knew this “web analytics” thing was made for me. I just understood those numbers, as a Matrix character would understand that green screen.
In 201o i joined a Marketing Online postgraduate: Brand Community Management, in part for the strategic approach they give, and part for the Web Analytics module taught by Mariano Fernandez, who was one of my teachers.
So in 2010 i started www.top-rankin.com to share my thoughts on Marketing Online, and just after I decided to leave Bayer (tough decision) to join MundoDeportivo.com where i started as SEO and WebAnalytics manager.
For 6 months i was in charge of SEO and SMO in a huge newspaper. During that time, we decided nothing less than changing the domain name, the website design and the URLs construction. Can’t tell what i was thinking when i said it was possible…But we did it! And short after i got the call from Atrapalo, which i just couldn’t refuse.
What else?
I’m a big fan of Online Marketing books!
The first book i read on Marketing Online was “Web Analytics one Hour a day” kept reading and reading and i read some more books too. I have a pretty good collection of Online Marketing books (and the picture is not up to date).
My favourite one, without a doubt: Call to Action, wich was a totally mind changer for me. Absolutely. I wonder where would I be now if I hadn’t read that book.
The funniest thing is that I had met Bryan Eisenberg…. 2 different times before reading it. He was the one who encouraged me to read it…! I’ve been honored to share a meal with Bryan and enjoyed so much one of his live-seminars on Landing Page Optimization.
This picture was taken in the Practitioner Web Analytics 2011. In the 2012 edition i was there talking about CRO. I just can’t belive it.
Teaching is my secret passion.
The last 2 years i’ve been teaching in 4 Masters, 5 postgraduates and many other courses, always between the best evaluated teachers of each program. There’s not secret: I apply CRO when teaching. I listen to the audience and make it clear for them to reach their goals, so i’ll reach mine.
That’s my Bio. But… Who am I?
I’m 32 years old and been sharing live with my partner Maria Jesus for the last 9. We live in Barcelona, have no children and spend all our savings on traveling. We love cruising too, although we only cruised once, but we loved it and we are willing to do it again.
I’m a big Barça Fan, i own a season ticket so i make it to almost every game in Camp Nou. And i love Poker too, don’t dare me to a game as you can end up broke.
I love Bob Marley. Really! And i just love loving what i do. I feel very grateful for that.
So, well, if you got here, you must be SO interested in me. Why not giving me a touch? I would love to hear from you! Tell me if you like the blog, or not, or whatever is up to you. I’ll be listening.
Sincerely
Xavier C.
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